About me
LinkedIn
Creating Content with Purpose
Hi, there! 👋
I like to be honest and clear in my messaging.
I enjoy working across diverse content pieces, story telling my way into the space that seems to be hijacked by AI right now! But, I also believe:
"If something burns your soul with purpose and desire, it’s your duty to be reduced to ashes by it." - Charles Bukowski
My writing samples reflect the thought-leadership. Whether I am writing a product guide, blogpost, email, newsletter, webpage content, or framing social media narratives, I have a strong flair in understanding emotions that are the founding layer of crafting and strategizing around meaningful content pieces.
If you want to raise your requests related to an insightful content partnership, I am willing to go all 100%.
Feel free to
Approach
Understanding the narrative disconnect
The platform was evolving rapidly, but the content strategy did not catch up with its vision of entering into the AI space.
  • Unclear and AI-generated content positioning
  • Fragmented structure of URLs and the sitemap
  • Conversion friction with missed elements to generate leads like CTAs, author bios, social snippets, etc.
Strategy
  • Improved on ideating the content and visual illustrations
  • Corrected widget placements and improved on design visuals
  • Dedicated content calendar to follow
  • Collaborated closely with the Webflow team to execute the CMS structuring
  • Research backed ideation and strategy for comparison, alternative, and tool pages
  • Email nurturing for the abandoned users and fresh sign ups
  • Social snippets for content sharing

Execution in Action
Be it refreshing a blog, updating CTAs with user-directed copies, or reshaping the content flow, I ensured content performance tracking with google search console
  • 30% organic increase in the website traffic
  • 40% increase on blog post impressions
  • 13% boost in the average engagement time on each webpage
Impact and Learnings
  • Clear content messaging and beautifully illustrated visual appeal
  • Turned complex SaaS and B2B content to a language from a user's POV
  • Well-structured sitemapping with Whimsical AI
  • Product-SEO led content structuring and writing style



Work Samples
Scriptwriting
Short form and long form videos for promoting in-house features
Well-researched and SEO-optimized blog posts about product awareness.
Intuitive headers that are easy to understand and align with business goals.
End-to-end newsletter creation as per brand tone and industry trends.
With 20% open rates and 2% click rates, emailers that are being read every day.
~20% increase in organic traffic that shaped stronger community building.

1000+
Blog posts
Worked on diverse topics like management, tech marketing, founder branding, personal, IoT, AI, ML, lifestyle, essays, and reports
8+ years
Building Engagement
Understand the in-depth and conventional methods of content writing to train AI tools and build brand strategies
30%
(↑) Target Audience
Writing growth content for lead generation that improves sign up count, open rates, social impressions, and product demo schedules
Work Experience
1
Manager - Content and PR @ Techno Digital
  • shape brand voice and digital presence of Techno Digital across content, positioning, and communication strategy.
  • manage branding initiatives and coordination with PR agency for media visibility, thought leadership, and brand amplification.
  • strategize business-driven content across websites, campaigns, leadership narratives, and industry-focused communication.
  • social media management for LinkedIn and X, driving brand storytelling, engagement, and executive visibility. Organic follower growth from 500 to 5K+
2
Content Writer @ Fynd - Pixelbin.io
  • led growth-driven content initiatives with A/B testing, organic SEO, and marketing automation
  • mentored the team of freelancers with thorough content editing and reviewing
  • built personalized user journeys, product-led campaigns through social media and email marketing
  • crafted high-impact content for blogs, emails, guidebooks, and social media posts
  • deep keyword research and user insights using Google search console, keyword planner, AHrefs and SemRush
  • collaborated closely with design, product, and sales teams
  • aligned the business narrative with customer needs and business goals
3
Content Developer @ Biz4Group LLC
  • revamped website content for service and solution pages
  • improved SEO performance via guest posting
  • built user engagement with planning and ideating infographics
  • wrote compelling blog pieces that published on renowned platforms like IBM and Water magazine
  • fact-checking, proofreading, and in-depth research
4
Senior Content Writer @ MattsenKumar
  • created high-quality product detail page content for competitive markets and Google Shopping
  • used the CrowdSource writing tool to manage tight deadlines
  • collaborated with product specialists to refine content tone and accuracy
  • supported junior writers through proofreading assistance and training sessions, contributing to team growth and content consistency.
5
Content Writer @ te.cha - Organic Tea Boutique (Uphaar Tea)
  • reimagined website content to authentically reflect the brand’s voice, values, and heritage, making every page feel like a sip of its story
  • crafted SEO-optimized blogs
  • collaborated on infographics that educated and delighted readers
  • simplified the rich world of teas through real-time experience of tea tasting
  • boutique store and customer management
  • collaborated with the SEO team for keyword backed articles
  • handled social media with a dedicated focus on quora platform
6
Academic Content Writer @ Activant Solutions Pvt. Ltd.
  • developed well-researched, original academic papers, essays, and reports across diverse subjects,
  • ensured clarity, coherence, and academic integrity
  • refined content for grammatical precision and readability
  • adhered to referencing standards like APA, MLA, and Chicago
  • shadowed senior subject matter experts for literature reviews, research methodologies, and citations
  • helped ensure content accuracy, structural flow, and successful client submissions that met rigorous academic expectations
Writing Samples
PR Publications
Internal Blogs
Personal
AI, SaaS & Tech Marketing
IoT, Industrial Tech & Smart Infrastructure
Lifestyle & Wellness
Webpage Content
Blueprint: Usually a word/quip doc that is properly sectioned with content placement, visuals and illustrations requirement, CTA mentions, and other necessary content collaterals. Sample →

Newsletters
Crafted regular brand newsletters covering the AI space that mix updates, stories, and CTAs all in the brand’s tone.
Monday Newsletter
Curated content delivered straight to your inbox on every Monday.
30K+ Subscribers
Increased the subscriber base organically.
~20% Open Rates
Ensuring the audience stays ahead of the trend in the AI space
Video Scriptwriting
21K+
YouTube
Avg. Views
347K+
Instagram
Avg. Views
Things have been smarter with AI, where prompting a script is based on the unique idea that sells. Rupal uses here knack of storytelling to produce results in the form of structured videos. It involves conceptualization, voice intonation, deliberate pauses, in-frame copies, and platform-specific video content. She has worked in collaboration with the motion design team and here are a few that blended logic, emotion, and motion for videos.

Social Media
Ideation + Strategy + Writing
Prepare calendars using hubspot template for timely execution of the content. Collaborated with designers a week ahead to streamline content go aheads. My contribution included research, ideation, blueprint creation using canva, copywriting, performance analytics.
  • Sample creation using Synthesia
  • LinkedIn Strategy
  • Long/Short-form Scriptwriting for YouTube and Instagram
  • Community Building on Discord

Platform-aware content
Planning & Execution Consistency
Content Performance Analysis
Email Writing and Marketing
  • HTML emailers for outlook targeting C-level professionals
  • Drove intent-based actions using Mailmodo. Hands-on approach to campaigns, journeys, and audience behavior with smart data segmentation.

Let's create something meaningful
Whether you are building a brand from scratch, reviving your content presence, or need a reliable content partner? I am here to help shape your story. So, if you are looking for someone who understands both the strategy and soul behind good content, I’d love to collaborate.
Let's connect:
  • Handheld: +91 - 9511536394 (India)

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